Sunday, 27 September 2015


To provide better customer service 
To make call centers more efficient
To cross sell productsore effectibely
To help sales staff close deals faster
To discover new customers

-The evolution of CRM

Reporting technlogy - help organizations identify their customers across other application.

Analysis technology - help organization segment their customers into categories such as best and worst customers.

-Predicting technologies - help organizations make predictions regarding customer behavior.

Operational CRM - support traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers.

Analytical CRM - support back-office operations and strategic analysis and includes all systems that do not deal directly with customers.

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