COSTOMER RELATIONSHIP MANAGEMENT (CRM)
To provide better customer service
To make call centers more efficient
To cross sell productsore effectibely
To help sales staff close deals faster
To discover new customers
-The evolution of CRM
Reporting technlogy - help organizations identify their customers across other application.
Analysis technology - help organization segment their customers into categories such as best and worst customers.
-Predicting technologies - help organizations make predictions regarding customer behavior.
Operational CRM - support traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers.
Analytical CRM - support back-office operations and strategic analysis and includes all systems that do not deal directly with customers.